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The purpose of this study is to focus on the dance lesson to examine the service management in the lesson business and to extract the practical benefit segment. The questionnaire was composed of the demographic characteristics of users, their lesson behavior, their feeling about effect and sport product of service. Samples were gathered from the actual participants of the dance company. Analysis was carried out from multivariate statistical procedure; the quantification method third-type, and adequate statistical tests were applied. The results were summarized as follows: 1. From the character of the participants and their reaction about the benefit of each lesson, the characteristics of two lessons that the object company has developed were clarified. 2. In the contemporary class, one benefit was collected. On the other hand, three benefit patterns were extracted from the classic ballet class. 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レッスンビジネスにおけるベネフィット・セグメンテーション : ダンスカンパニーを対象とした分析と考察
https://doi.org/10.34349/00000861
https://doi.org/10.34349/00000861468414f6-a627-4cd6-afec-412c81d8a23e
名前 / ファイル | ライセンス | アクション |
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nichijo_kiyo40-02.pdf (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-01-27 | |||||
タイトル | ||||||
タイトル | レッスンビジネスにおけるベネフィット・セグメンテーション : ダンスカンパニーを対象とした分析と考察 | |||||
タイトル | ||||||
タイトル | A study on the Benefit Segmentation for Lesson Business : Analysis and Consideration Intended for the Dance Company | |||||
言語 | ||||||
言語 | jpn | |||||
著者 |
小野里, 真弓
× 小野里, 真弓× 畑, 攻× 松山, 善弘× Onozato, Mayumi× Hata, Osamu× Matsuyama, Yoshihiro |
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著者所属 | ||||||
日本女子体育大学(非常勤講師)・上武大学(講師) | ||||||
著者所属 | ||||||
日本女子体育大学(教授) | ||||||
著者所属 | ||||||
日本女子体育大学(准教授) | ||||||
書誌情報 |
日本女子体育大学紀要 巻 40, p. 11-21, 発行日 2010-03 |